Pure PC's UK
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Professional computer services for the home and office.
Search Engine Optimisation - SEO
Search Engine Optimisation (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines. 'True' Search Engines, such as Google or Yahoo! send computer programs known as "spiders" or "robots" to scan your website. An optimiser's task is to understand how to present these spiders with the information they are looking for in order for the search engines to determine the value of your web site.
Search engine optimisation success is largely dependant upon the keywords required. Please contact one of our sales staff for our unique approach to this.
So what makes my site more searchable?
Only intelligent keyword choices, well written source code and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.
Search Engines' ever-changing rules
Each year we witness major changes instigated by search engines to ensure both commercial prosperity for them, and quality of results for the user. Google 'cleaned up' its listings several times to ensure only relevant sites are listed, and rejected sites using trick optimisation methods. Yahoo! acquired several new search technology companies and launched a new spider and paid inclusion method. MSN launched a spider program as part of its move to dominate the search market.
In October 2004 we witnessed Google double the amount of files it spidered. With 8 Billion plus web pages held in its database, you would think that your website is just a drop in the ocean; but its not!
So what do we do for you?
Our search engine optimisation packages will include keyword research for your website, looking at the most frequently searched for terms and words relevant to you. A full analysis of your website, this includes looking at the design and layout, accessibility, source code and content. We will present you with a full report detailing the changes needed in order to acheive greater search engine rankings and essentially reach a wider audience. Your content will be looked at and any changes needed suggested in order to bring the attention of the spiders to your page for your relevant search terms.
Please contact us for further information on Search Engine Optimisation
